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Business Optimizer

See the website before you sign anything.

We build a real demo for your business first. No contracts. No invoices. Proof before partnership.

How we work

Proof first. Partnership after.

Four connected phases, from a working demo to an ongoing marketing partnership. See the direction before committing.

01Demo Build

See your website before you commit.

We create a working demo around your business so you can explore the layout, messaging, and customer journey before committing to paid work.

  • A real website demo to review
  • Service pages and clear inquiry paths
  • Free to view, with no contract required
davidonhomes.com
Davidon Homes website browser preview
Captain’s Sealcoating responsive mobile website
A real direction to review ↗
02Strategy Call

Work through the plan together.

We review your business, the demo, and your priorities in a working conversation. A call can also be the first step when we need to understand the direction before building.

  • Your ideal jobs and service area
  • A practical walkthrough and questions
  • An agreed next step
Let’s work through it.Strategy session
Scott KelleyScott
Lelix HernandezLelix
Candy PosaCandy
Rajiv LodhiaRajiv
Your business. Our shared plan.
Illustrative strategy call
03Foundation

Connect the essentials.

Once the scope is agreed, we connect the website, search foundations, measurement, and brand materials around a clearer path from interest to inquiry.

  • Website care and conversion paths
  • Search foundations and useful reporting
  • Consistent content and brand assets
Search & website reviewFoundation
Useful contentSearch visibilityClear inquiries
Website & local searchReview ↗
Questions → useful answersConnect ↗
AI search foundationsClarify ↗
Illustrative layout / no measured results
04Growth Partner

Build momentum with a connected team.

We support ongoing priorities, advertising, content, and lead workflows, using feedback and measurement to guide the next round of improvements.

  • Google and social advertising
  • Newsletter, CRM, and lead follow-up
  • Ongoing reviews and refinement
One connected growth planGrowth partner
↗Advertising
◎Social media
✉Newsletters
✓CRM
Attract Connect Follow up
Your next priorities, connected.
Illustrative campaign workflow

Why owners keep us on the job.

Built for contractors and service companies that want a partner with skin in the outcome, not another vendor queue.

Proof before payment

Most agencies ask you to trust a proposal. We show a working demo first.

Built for trades

Contractors, builders, and service companies are the core of our work, not a side niche.

Strategy plus execution

We do not hand you a deck and disappear. Our team implements and keeps refining.

Long-term partners

Many clients start small and stay for years as the online presence scales with the business.

What we put to work.

Digital and print under one roof, so your brand shows up the same way online and on the job site.

captainssealcoating.com
Captain’s Sealcoating desktop website mockup
Captain’s Sealcoating responsive phone website mockup
Captain’s Sealcoating / Website experience
01

Newsletters & Email Marketing

Stay useful between projects.

02

AI Search Optimization

Make your expertise clearer to search systems and people.

03

Web Design & Development

Websites that make the next step clear.

04

SEO & Local Search

Get found in the places you actually serve.

05

Paid Advertising

Campaigns built around the work you want.

06

Social Media & Content

Turn the work on site into proof online.

07

CRM & Lead Follow-Up

Keep the next opportunity moving.

08

Print & Brand Design

Show up consistently online and on the job.

Explore all services

Hear it from the people we work with

Real experiences.
In their own words.

Explore feedback from across our review platforms, then see the websites and people behind the work.

Reviews are provided through our connected review platforms. Explore the work behind the reviews ↗

Local understanding. Nationwide support.

Your market matters.
Wherever you work.

Contractors, builders, and service businesses across all fifty states can work with our team. We build the plan around your services, your customers, and your capacity.

Explore our nationwide service area ↗

Good people. Real partnership.

Your team behind
the scenes.

We know there’s a business—and a life—behind every job site. Meet the people who bring your website and marketing together.

Justin Lewis, founder of Business Optimizer, pictured outdoors with a companion

A business that supports your life

Built with respect for your work.
Grounded in family.

Justin’s background spans landscaping, roofing, flooring, construction, and UPS. Traveling across the country and being an involved dad shape his perspective: your marketing should help you build a business that leaves room for the people and life you care about.

Meet Justin ↗
Get to know Business Optimizer ↗

Make the next move simple

Tell us what
you’re building.

Share your website, services, and the jobs you want more of. We’ll talk through a practical starting point.

Schedule a presentation ↗Or call (707) 216-2333 ↗

Prefer a direct conversation? Email Justin or choose a time.

Ready to see a demo of your business online?

Book a strategy call. We will map the gaps, show what a rebuild could look like, and keep the next step clear.