Your All-In-One Website Design, SEO & Marketing Team

We will put together a presentation showing you what we can do to help your business. Our proof of concept strategy is focused on proving ourselves upfront. Schedule a presentation today to get started!

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Justin Lewis, Founder & Owner of Business Optimizer

TESTIMONIALS & Reviews

What Our Customers Say

"They love to geek out"

- Phil Gehman

"The only advertising, SEO, we do is through Business Optimizer"

- Betsy Dennis

"Thank you for making it easy for my customers"

- Richie Hawkins

"We've been working with them for years, we get more customers, great support, highly recommend these guys"

- Lisa Porter

STILL NOT SURE?

Frequently Asked Questions

Question 1: How does the onboarding process work?

Presentation – Scheduled via Calendly through Zoom.

Agreement – Signed via PandaDocs.

Invoice – Processed through FreshBooks.

Project Management Access – Invitation to Basecamp.

Website Finalization – Scheduled via Calendly through Zoom (or accessed directly in Basecamp).

Website Launch.

Website Submission – Submitted to search engines.

Campaigns Begin – Website Team, SEO Team, and/or Marketing Team initiate their work.

Question 2: What payment methods do you accept?

We invoice via FreshBooks with processing via FreshBooks Payments (powered by Stripe).

Accepted payment methods:

Visa, Mastercard, Discover, American Express

Apple Pay, ACH Bank Transfer

On a case-by-case basis, we accept mailed checks.

Question 3: How long does it take to build my website?

Depending on website size, a website could launch within 1 day of presentation.

The most common timeframe for website launches is 1-3 weeks post-presentation.

We recommend launching as soon as the website is better structured than the previous one.

Question 4: Do I own my website?

The client owns the website 100% upon final payment.

If a 10-month payment plan is chosen, ownership is granted after the final payment.

Non-payment results in the website being shut down; no refunds are provided.

Types of Companies We Serve

CONSTRUCTION

BUILDERS

ASPHALT

ROOFING

PLUMBING

HVAC

LANDSCAPING

DEMOLITION

REAL ESTATE

Blog

Newsletter & Blog

3 Logo Mistakes That Make Your Website Hard to Read

September 04, 20251 min read

I walk through three real websites that struggle with one common issue... logos that are difficult to read. Your logo is often the very first thing visitors notice when they land on your site, and if it blends into the background or isn’t clear, it can confuse potential customers and weaken your brand. I’ll show you examples of logos with poor readability and explain why they don’t work, and then share some simple tips you can use to make sure your own logo stands out. Whether you’re a business owner, designer, or just looking to improve your website’s branding, this video will help you understand the importance of readability and how it impacts the way people see your business online.

Justin Lewis is the founder and owner of Business Optimizer

Justin Lewis

Justin Lewis is the founder and owner of Business Optimizer

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