Your All-In-One Website Design, SEO & Marketing Team

We will put together a presentation showing you what we can do to help your business. Our proof of concept strategy is focused on proving ourselves upfront. Schedule a presentation today to get started!

Schedule presentationVia Zoom

CLICK BELOW TO WATCH FIRST!

Justin Lewis, Founder & Owner of Business Optimizer

TESTIMONIALS & Reviews

What Our Customers Say

"They love to geek out"

- Phil Gehman

"The only advertising, SEO, we do is through Business Optimizer"

- Betsy Dennis

"Thank you for making it easy for my customers"

- Richie Hawkins

"We've been working with them for years, we get more customers, great support, highly recommend these guys"

- Lisa Porter

STILL NOT SURE?

Frequently Asked Questions

Question 1: How does the onboarding process work?

Presentation – Scheduled via Calendly through Zoom.

Agreement – Signed via PandaDocs.

Invoice – Processed through FreshBooks.

Project Management Access – Invitation to Basecamp.

Website Finalization – Scheduled via Calendly through Zoom (or accessed directly in Basecamp).

Website Launch.

Website Submission – Submitted to search engines.

Campaigns Begin – Website Team, SEO Team, and/or Marketing Team initiate their work.

Question 2: What payment methods do you accept?

We invoice via FreshBooks with processing via FreshBooks Payments (powered by Stripe).

Accepted payment methods:

Visa, Mastercard, Discover, American Express

Apple Pay, ACH Bank Transfer

On a case-by-case basis, we accept mailed checks.

Question 3: How long does it take to build my website?

Depending on website size, a website could launch within 1 day of presentation.

The most common timeframe for website launches is 1-3 weeks post-presentation.

We recommend launching as soon as the website is better structured than the previous one.

Question 4: Do I own my website?

The client owns the website 100% upon final payment.

If a 10-month payment plan is chosen, ownership is granted after the final payment.

Non-payment results in the website being shut down; no refunds are provided.

Types of Companies We Serve

CONSTRUCTION

BUILDERS

ASPHALT

ROOFING

PLUMBING

HVAC

LANDSCAPING

DEMOLITION

REAL ESTATE

Blog

Newsletter & Blog

What Are Backlinks? Simple SEO Tips to Boost Your Website Rankings

Tips

September 04, 2025•1 min read

If anyone is interested in optimizing their own website, I invite you to reach out to me at Business Optimizer for a personalized presentation.

In this video, I explain backlinks, why they matter, and how they can help your business grow online. A backlink is simply a link from another website to yours, and it tells search engines that your site is important and relevant. I walk through the different types of backlinks, from the easiest ones like social media links and directory listings to the more valuable but harder-to-get backlinks from publications, educational websites, and government sites. The more quality backlinks your website has, the higher your chances are of ranking well in search results.

At Business Optimizer, I help clients build backlinks by setting up social media links, creating directory listings, developing networking connections, and using other proven strategies to improve rankings. Backlinks are essential to SEO success, and in this video, I’ll show you how to start using them effectively for your business.