If anyone is interested in optimizing their own website, I invite you to reach out to me at Business Optimizer for a personalized presentation.

I want to share three powerful reasons why securing your website with HTTPS is essential for your business. First, Google gives preference to secure websites in search rankings, which means if your site isn’t secure, you’ll struggle to show up on the first page. Second, an unsecured site can scare away potential customers with big browser warnings that make your business look unsafe, even if you’re great at what you do. And third, having HTTPS builds trust and credibility, reassuring visitors that their information is protected. I even walk through a real example of a construction company in Albuquerque, New Mexico (Summit Construction at https://summitconstr.com/), to show how the “Not Secure” label can hurt an otherwise solid business.