The New & Improved Business Optimizer

It's been a few years since we've updated our website. So instead of just making an update to the website, we went ahead and overhauled how our business operates on the front-end. Our new focus is on improving the experience

A Website Should Exist To Make The Company More Money

Justin Lewis & Alex Allen talk about the difference between a portfolio website and a website that works for businesses. Ultimately the website should exist to make the company more money. Every website developed by Business Optimizer keeps this at

Traveling The Country To Improve Our Business

In 2014 I made a choice to start traveling the country with my now wife, Joelle, in an RV. Since then we've been to about 38+ states and have used this opportunity to help build a team of skilled developers

Why We Started Building Demo Mockups

Over the last 3 years we've been making improvements to our backend system for acquiring leads. One of the biggest strategies we've used to help a new business understand we have the skills to provide a great web development service

Restructuring Our Services With A Strategic Approach

Over the last 7 years, I've been working with businesses directly. These include companies in industries like construction, landscaping, plumbing, HVAC, solar, electrical, asphalt paving, and so on. Throughout this time I've come to realize that what most of these

Launching The New Website & Business Model

We are officially launching the new website today! I've always hoped that one day we would be able to summarize our services down to specific offerings directly on the website. Thanks to our new design and backend, we will be

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