In this video, I review the website of a parking lot maintenance company based in Madison, Wisconsin called 7 Hills Striping. This is my very first time loading the site, so you’ll get my genuine first impressions as I walk through the design, navigation, and overall user experience.

I share what stands out right away, both the good and the areas that could use improvement. From background videos and text readability to service listings, spacing, and mobile responsiveness, I point out what works and where changes could make the website more effective. I also give suggestions on how the company could better highlight its service area, organize testimonials, and create stronger calls-to-action.

If you run a service-based business or just want to know what makes a website clear, engaging, and customer-friendly, you’ll find plenty of useful takeaways here.