If anyone is interested in optimizing their own website, I invite you to reach out to me at Business Optimizer for a personalized presentation.

In this video, I explain backlinks, why they matter, and how they can help your business grow online. A backlink is simply a link from another website to yours, and it tells search engines that your site is important and relevant. I walk through the different types of backlinks, from the easiest ones like social media links and directory listings to the more valuable but harder-to-get backlinks from publications, educational websites, and government sites. The more quality backlinks your website has, the higher your chances are of ranking well in search results.

At Business Optimizer, I help clients build backlinks by setting up social media links, creating directory listings, developing networking connections, and using other proven strategies to improve rankings. Backlinks are essential to SEO success, and in this video, I’ll show you how to start using them effectively for your business.