SEO: The Secret Sauce of a Website that Works for Your Business

by Justin Lewis

Google is obsessed with you. It seems like they know exactly what you are looking for every time you log on to the internet. And there’s a way they’re doing it: SEO.

What is SEO?

SEO stands for search engine optimization. It’s the way Google and other search engines are eerily in tune with what you’re interested in, shopping for, and looking up.

Using keywords, web pages can target the users who are searching for their content. One example would be searching for “SEO basics.” If you type that into Google, you’ll see related suggestions. Each of those are keywords that will boost traffic to a site if the site includes them in strategic ways.

Optimizing a website for SEO is the process of applying techniques and tools to boost SEO rankings and traffic. At Business Optimizer, it’s one of our favorite things to do.

Benefits of SEO

There are dozens of benefits to using SEO tactics in your online content. Here are three of the most important benefits of SEO that you should know about.

1. Traffic

Fundamentally, SEO is a way to boost traffic to your site. But it’s even more impressive because it boosts organic traffic to your site. This non-GMO traffic is simply from the people doing an internet search that are directed to your site thanks to search engine results.

If you sell houseplants, for example, you might consider starting an educational blog that’s optimized for SEO. In doing this, you’ll have more people who search for “why is my plant dying” coming to your website. This boost in your traffic can, in turn, help your search rankings.

By optimizing your website for SEO, you can increase that organic traffic — the people finding you through search engine results — and end up ranking higher. This gets you in front of more customers, which means that ultimately, you’ll make more sales.

2. Buying Cycle

Experts estimate that about 86% of customers will turn to the internet to find a local business to shop at. In those local search rankings, the higher you are, the more likely it is that a customer will come into your store.

With this, you can see that SEO has a higher conversion potential. Yes, you could send a teenager outside with a sign to boost traffic, but how many people driving by will see the sign and come in? Not as many as SEO can bring in — and SEO smells better, too.

3. Cost-Effective Marketing

When it comes to marketing, the smaller the business is, the more of a disadvantage they are at because of their limited budget. Smaller businesses try to market locally using a shoestring budget, while the big guys are throwing money around like it’s their job.

SEO is a cost-effective way to market your business with a great ROI. Whether you do your search engine optimization yourself or you hire a dedicated SEO specialist, you’ll see traffic and sales increase without blowing the budget on bus stop bench ads.

What You Can Do Today

Ready to get your website primed for more traffic and sales? Your first step should be to contact Business Optimizer. By outsourcing your search engine optimization to Business Optimizer, you’ll have a dedicated team of SEO specialists who know exactly how to boost your site’s traffic.

Call Business Optimizer to start getting the online traffic you want.


1. SearchEngineJournal, “12 Reasons Why Your Business
Absolutely Needs SEO.” Accessed on April 12, 2021
for Higher Rankings.” Accessed on April 12, 2021
Organic Traffic.” Accessed on April 12, 2021
4. Search Engine Land, “What Is SEO/Search Engine
Optimization?” Accessed on April 12, 2021

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