1. Introduction


Business Optimizer will provide the client with services outlined in Scope of Work (section 2).

About Us

Business Optimizer is a privately held company, consisting of a creative and multi-talented team comprised of web designers, web developers, marketing specialists, videographers and graphic designers. We provide a wide range of services including web design, web development, web hosting, consulting, search engine optimization, lead generation, advertising, photography and video production. Business Optimizer offers customer-oriented services and delivers creative and effective results.

2. Scope of Work

Once the initial payment is received, Business Optimizer will provide the following services:

2.1 Website Development (One Time)

  • Responsive Website Development:
    Modern desktop, mobile phone and tablet friendly development of website.
  • Content Development and Pages:
    Setup of pages including the Homepage, Service Pages, About Us, and Contact Us in addition to the legally required disclaimers (Privacy Policy, Terms of Use) and Google Sitemap.
  • Simplicity of Design:
    Every page of the website will be built with simplicity of modern design in mind.
  • Navigation, Header, and Footer:
    Each will be customized to target the clients’ service area and goals. Lastly, they’ll include contact, social profiles, and business information in an easy to understand format.
  • Easy to Use Dashboard:
    A dashboard will be set up with admin login details so that the client can easily edit pages content and images. If tutorials are requested they will be included.
  • Initial Search Engine Optimization:
    The website will be optimized to rank locally for keywords related to the businesses services upfront.

2.2 Monthly Subscription Services

Hosting and Website Care

  • Secure Hosting
  • SSL Encryption (HTTPS)
  • Email Account Creation
  • Daily Backups
  • Daily Malware Scans
  • Weekly Plugin Updates
  • Site Performance Tracking
  • Uptime Monitoring
  • Data Performance Optimizations
  • Monthly Reports

Local Optimization (Tracked Monthly)

  • 1 New Highly Optimized Page Per Quarter
  • Local Keyword Optimization for Up to 4 Services
  • City Optimization for Up to X Cities
  • Up to 25 Keywords Tracked

Social & Directories (Tracked Monthly)

  • Google My Business Optimization
  • Facebook Page Optimization
  • Yelp Listing Optimization
  • Bing Local Optimization
  • Apple Maps Optimization
  • Instagram Optimization
  • Local Directory Listings

Analytics (Tracked Monthly)

  • Google Analytics
  • StatCounter
  • HotJar

Our Month to Month

  • Keyword Analysis & Rank Tracking
  • Review Traffic
  • Content Creation
  • Social & Directory Listing Updates
  • Minor Website Tweaks

3. Fees

In consideration of the services to be performed by Business Optimizer, the client agrees to compensate Business Optimizer for the services rendered:

Business Optimizer’s fees for the services specified in Scope of Work (section 2) will be charged, payable on a monthly basis.

The client agrees to have a website built by Business Optimizer.

The client agrees to pay Business Optimizer the monthly subscription rate that was selected during checkout.

The client agrees to either have website hosting through Business Optimizer or through a company they select, which allows Business Optimizer full access to the website hosting platform. If the client decides to host the website through Business Optimizer, and later decides to change hosting providers, the client agrees to pay a one-time transfer fee of $75.00.

Any additional services not specified in Scope of Work (section 2) will be charged to the client at an hourly rate based on Business Optimizer’s standard hourly rate of $150.00 per hour or a per service rate that will be disclosed once an agreement is formed.

4. Terms and Conditions

The client shall pay Business Optimizer monthly recurring payments at the subscription price selected.

The website is scheduled to be completed within 4 weeks from initial payment date. For the website to be completed within this time frame, the client will need to respond to phone calls and/or emails.

The client will be given a response time of 48 hours, if the client doesn’t respond in this time then Business Optimizer will make a decision for the client on the requested content or theme.

Any additional work outside of the agreement will be charged at the hourly rate of $150.00 per hour.

All subscriptions are set at a minimum 8-month contract. After the initial¬†8-month period, the contract is month to month. All monthly recurring services simply require a 30-day notice prior to cancellation, at no additional cost to cancel. After the 8-month period, the client has full ownership of the site. If the contract is canceled before then, Business Optimizer has a right to take the site down and revert it back to the clients’ previous site.

If the client cancels the monthly subscription, the client can choose to have Business Optimizer host their site at $25 per month. If the client chooses to host the website on their own server they are subject to the fees listed in section 3.

Any amounts owed by the client under this Agreement that are not paid when due shall bear interest, from the time the payment was due until the time paid, at a rate of 1.5% compounded monthly (or portion thereof).