When it comes to promoting your local business, advertising and SEO are two of the most important tools at your disposal. Here’s why:
1. Advertising reaches a wide audience.
With advertising, you can reach a large number of potential customers in your target market. This is especially important for businesses that are just starting out and need to build up a customer base.
2. SEO brings in targeted traffic.
While advertising can reach a wide audience, it’s not always targeted. This is where SEO comes in. By optimizing your website for the keywords that your target market is searching for, you can attract visitors who are actually interested in what you have to offer.
3. Advertising and SEO work well together.
Advertising can help to drive traffic to your website, and SEO can help to ensure that this traffic is targeted and relevant. By using both of these tools, you can maximize your chances of success in reaching your target market.
Once you’ve built up a customer base, advertising and SEO can help you to keep them coming back. By continuing to reach out to new customers and keeping your website visible in search engines, you can keep your business growing for years to come.