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A conversation worth making time for

Let’s plan your next move.
Choose a time with Justin.

Choose a date below for a strategy call or presentation with Justin. Bring your website and questions; we’ll work through the next step together.

Choose your time ↗Proof before partnership. No contract to view a demo.

Your next move starts here

Pick a time.
Bring your business.

Select a date and time that works for you. We’ll talk through your business priorities and a practical next step.

  • Your current website, if you have one
  • The services and cities you want to focus on
  • Your questions about leads, systems, or marketing

No prepared presentation needed from you. No obligation to commit to paid work.

Prefer email? Contact Justin ↗Or call (707) 216-2333 ↗

Calendar not appearing? Open Justin’s calendar ↗

Useful before it’s a partnership

Bring the questions.
Leave with direction.

You don’t need a polished brief or a list of marketing buzzwords. Start with the business you’re running and the work you’d like more of.

01

Your business, understood

Ideal jobs, customers, service radius, and the capacity of your team.

02

Your priorities, connected

A useful look at your website, search visibility, advertising, and follow-up.

03

Your next step, concrete

A direction to review, including how a working demo and an agreed scope could fit.

Justin Lewis, founder of Business Optimizer

Meet Justin Lewis

Someone who understands there’s a life behind the business.

Landscaping, roofing, flooring, construction, and UPS shaped my respect for hard work. Today, running Business Optimizer, traveling the country, and being an involved dad keep the purpose clear: build a business that supports your life.

Get to know Justin ↗

Look at the work first

A real direction.
Something you can see.

Our demo-first approach gives you a website direction to explore before committing to paid work. The conversation helps us understand what that direction should support.

Explore real client websites ↗
captainssealcoating.com
Captain’s Sealcoating desktop website mockup
Captain’s Sealcoating responsive phone website mockup
Captain’s Sealcoating / Website experience

Hear it from the people we work with

Real experiences.
In their own words.

Explore feedback from across our review platforms, then see the websites and people behind the work.

Reviews are provided through our connected review platforms. Explore the work behind the reviews ↗

A few questions before you book.

Do I need to know which services I want?

No. Bring your website and business priorities. We can discuss web design, SEO, AI search optimization, advertising, social media, newsletters, CRM, and graphic design, then identify a practical starting point.

Can you work with my business outside California?

Yes. We collaborate remotely with contractors, builders, and service businesses throughout the United States.

Does booking commit me to a contract?

No. The call is a conversation about your business and possible next steps. We agree the scope before paid work begins.

Can we review a demo on the call?

If a demo is already prepared, we can review it together. A call can also be the first step when we need to understand your business before building the direction.