Skip to content

How we work

See it. Work through it. Build on it.

A real team guides the decisions. AI helps with exploration and execution. You see the direction, review the work, and stay involved as we build a connected website and marketing plan.

Let’s talk about your business Or contact us directly
Scott KelleyLelix Hernandez

Real people. Easy to talk to.

Get to know the team behind the work

The path forward

Four stages.
One connected plan.

We work remotely with owners across the United States. The sequence and scope are shaped around what your business needs now and where you want to go.

01

Demo Build

See your website before you commit.

We create a working demo around your business so you can explore the layout, messaging, and customer journey before committing to paid work.

  • A real website demo to review
  • Service pages and clear inquiry paths
  • Free to view, with no contract required
davidonhomes.com
Davidon Homes website browser preview
Captain’s Sealcoating responsive mobile website
A real direction to review ↗

Understand the business

We review your current website, services, and the types of jobs and customers you want.

Build a clear direction

We bring the structure, visuals, and contact paths into a working demo.

Review something real

You can see and evaluate the proposed direction before deciding on a partnership.

Your website and service details help us shape the direction.

Talk through this phase ↗
02

Strategy Call

Work through the plan together.

We review your business, the demo, and your priorities in a working conversation. A call can also be the first step when we need to understand the direction before building.

  • Your ideal jobs and service area
  • A practical walkthrough and questions
  • An agreed next step
Let’s work through it.Strategy session
Scott KelleyScott
Lelix HernandezLelix
Candy PosaCandy
Rajiv LodhiaRajiv
Your business. Our shared plan.
Illustrative strategy call

Set the priorities

Discuss capacity, ideal projects, local competition, and the gaps in your current customer journey.

Review the direction

Walk through the demo or current website together, with room for questions and feedback.

Define the scope

Agree which work matters now, what needs to happen next, and how the partnership would work.

Bring your questions; we bring a practical discussion and a clear next step.

Talk through this phase ↗
03

Foundation

Connect the essentials.

Once the scope is agreed, we connect the website, search foundations, measurement, and brand materials around a clearer path from interest to inquiry.

  • Website care and conversion paths
  • Search foundations and useful reporting
  • Consistent content and brand assets
Search & website reviewFoundation
Useful contentSearch visibilityClear inquiries
Website & local searchReview ↗
Questions → useful answersConnect ↗
AI search foundationsClarify ↗
Illustrative layout / no measured results

Refine and implement

Complete the agreed website, content, and search foundations using your feedback and assets.

Connect measurement

Set up the agreed tracking and reporting so decisions have a useful starting point.

Test the experience

Review mobile layouts, contact paths, and the agreed launch requirements before publication.

We define responsibilities, account access, and asset needs as part of the scope.

Talk through this phase ↗
04

Growth Partner

Build momentum with a connected team.

We support ongoing priorities, advertising, content, and lead workflows, using feedback and measurement to guide the next round of improvements.

  • Google and social advertising
  • Newsletter, CRM, and lead follow-up
  • Ongoing reviews and refinement
One connected growth planGrowth partner
↗Advertising
◎Social media
✉Newsletters
✓CRM
Attract Connect Follow up
Your next priorities, connected.
Illustrative campaign workflow

Plan the next priorities

Choose the campaigns, content, and improvements that fit your goals and capacity.

Keep execution connected

Coordinate the agreed advertising, website updates, and follow-up workflows.

Review and refine

Use inquiry quality, operational feedback, and available reporting to guide the next decisions.

The pace and deliverables depend on your agreed plan, budget, and priorities.

Talk through this phase ↗

A useful first conversation

Bring your business.
We’ll bring the questions.

You do not need a polished brief. Start with your website, the locations you serve, and the types of jobs you want. We can work out the rest together.

Your side of the partnership

Share service details, project photos, brand assets, and honest feedback. Help us understand your capacity and what makes an inquiry valuable.

Our side of the partnership

Turn the priorities into a clear website and marketing plan, define the scope, and carry out the agreed work with practical reviews along the way.

Read the common questions ↗

AI + people, working together

Technology gives us reach.
People give it direction.

Every business has its own customers, constraints, and voice. We use AI to support the work, with our team responsible for the decisions, quality, and relationship.

AI / Capability

Explore. Create. Connect.

Research, draft, explore alternatives, and connect repeatable workflows. AI helps us move from ideas to something useful to review.

Human / Judgment

Understand. Decide. Refine.

Your business context shapes the plan. Our team checks the facts, makes creative and strategic decisions, tests the work, and refines it with you.

Explore our AI + human approach ↗

Hear it from the people we work with

Real experiences.
In their own words.

Explore feedback from across our review platforms, then see the websites and people behind the work.

Reviews are provided through our connected review platforms. Explore the work behind the reviews ↗

Make the next move simple

Tell us what
you’re building.

Share your website, services, and the jobs you want more of. We’ll talk through a practical starting point.

Schedule a presentation ↗Or call (707) 216-2333 ↗

Prefer a direct conversation? Email Justin or choose a time.