Company
Built on proof.
Grown on trust.
Business Optimizer was founded in 2010 with a simple goal: help business owners grow without wasting time, money, or energy on marketing that doesn’t work.
Meet our teamHelping businesses grow since
2010.
Web design, SEO, and marketing for contractors, construction companies, builders, and service businesses across the United States.
Our history
A different way
to do the work.
Built for business. Grounded in family.
Justin’s path includes landscaping, roofing, flooring, construction, and UPS. Traveling the country and being an involved dad shape his approach: make the business support the life you want to build.
From the beginning, we noticed a problem in the industry. Too many companies were being sold websites, SEO, and marketing services that looked good on paper—but didn’t actually generate results. Business owners were left confused, locked into long contracts, or stuck with platforms they didn’t understand or control.
So we built something different.
Instead of leading with big promises, we lead with proof. Our process starts by creating a real demo—often most of the website itself—so clients can see what they’re getting before committing. This approach has helped us build long-term partnerships based on trust, transparency, and performance.
Over the years, Business Optimizer has grown into a full-service web design, SEO, and marketing company working primarily with contractors, construction companies, trades, and service-based businesses. Many of our clients start small and stay with us for years, scaling their online presence as their businesses grow.
See how we workThe people behind the work
Meet our team.
We have an outstanding team, including Scott, our website development & customer service lead; Lelix, our business manager; Candy, our developer; Rajiv, who has collaborated with us on various projects; and Venkatesh, our talented graphic designer. Each team member plays a crucial role in helping us deliver top-notch services to our clients.
Proof before partnership
Let’s build your
next chapter.
See what we can do for your business before you commit. Start with a conversation about where you are and where you want to go.
Hear it from the people we work with
Real experiences.
In their own words.
Explore feedback from across our review platforms, then see the websites and people behind the work.