We listen first.
Your customers, your capacity, your goals. We want to understand those before choosing the tools.
Hello from Business Optimizer
Meet the people
in your corner.
We’re a team of people who care about the business behind the website. Different strengths, a shared direction, and a belief that good work starts with a real conversation.
Get to know us ↗Started in late 2009. Official in 2010. People first ever since.
A few friendly faces to know.
Justin, Scott, Lelix, Candy, Rajiv & Venkatesh.
Your people behind the websites, marketing, and moving parts.
Faces, names, and what we bring
Your team.
More than a list of services.
Business direction, design, development, coordination, and client support. Get to know the people bringing those pieces together.
Justin Lewis
Founder & Owner
Business direction, practical priorities, and a conversation about what comes next.
Meet Justin
Scott Kelley
Website Development & Client Support
Connecting website development with the questions and needs of our clients.
Meet Scott
Lelix Hernandez
Business Manager
Supporting the coordination and business side of our client relationships.
Meet Lelix
Candy Posa
Developer
Helping turn the website direction into an experience customers can use.
Meet CandyRajiv Lodhia
Software Engineer
Bringing engineering experience to the interface and the systems behind it.
Meet Rajiv
Venkatesh Vinod
Graphic Designer
Giving your website and brand materials a clear, consistent visual voice.
Meet Venkatesh
Justin Lewis / Founder & Owner
A business should support
the life behind it.
Before Business Optimizer, Justin worked in landscaping, roofing, flooring, construction, and UPS. That background shapes his respect for the time and work it takes to run a business. Traveling the country and being an involved dad keep the purpose close to home.
Justin started in late 2009, and Business Optimizer officially began in 2010. What started with a next step has grown into work with over 500 companies and over 3,000 entrepreneurs, plus partnerships with over 23 companies. We start with a conversation and something concrete to review, then work through the next step together.
More about Justin ↗We make the work concrete.
A working demo and clear scope give us something real to discuss and refine together.
People stay involved.
AI supports the work. Our team brings the judgment, craft, and conversation that make it useful.
A team that keeps learning
Come learn
alongside us.
Our team attends Momentum Lab, the weekly event hosted by Doctor K. Clients are welcome to join us for a little fresh perspective on how we think and work.
You’re invited to Momentum Lab ↗