Explore. Create. Connect.
Help organize options, summarize information, and explore possible workflows.
One on One Business Consulting
Take a step back from the daily workload and work directly with Justin Lewis on the priorities that connect your marketing, lead process, team capacity, and business goals. We also help you think through hiring, company structure, and organization.
Justin, Scott, Lelix, Candy, Rajiv & Venkatesh.
Your people behind the websites, marketing, and moving parts.
Designed to work together
Work directly with Justin Lewis on your next business decisions.
Discuss One on One Business Consulting ↗AI + people, working together
Every business has its own customers, constraints, and voice. We use AI to support the work, with our team responsible for the decisions, quality, and relationship.
Help organize options, summarize information, and explore possible workflows.
Justin works with you on judgment calls, priorities, team capacity, and the tradeoffs behind your next decision.
The business case
Justin’s experience in landscaping, roofing, flooring, construction, and UPS shapes a practical conversation about work, customers, and time. Consulting creates space to sort through choices and leave with a direction that fits the business and life you are building.
Talk through hiring needs, team roles, responsibilities, and the processes that keep your business organized, alongside your goals and current bottlenecks.
Review the role of your website, search, advertising, and content. Choose priorities before committing to a long list of activities.
Discuss inquiry ownership, estimate follow-up, communication, and how CRM support could reduce confusion.
Identify decisions, responsibilities, and the next review. Implementation services are scoped separately when needed.
The work in practice
Work directly with Justin to look at the business as a connected whole. A conversation may focus on positioning, marketing priorities, customer experience, follow-up, hiring needs, company structure, or organization. We help clarify roles, responsibilities, and processes so the next steps fit your team’s capacity.
Bring the decisions you are weighing, what is working, and where the business feels stuck. You do not need a polished presentation. Specific examples are more useful than a list of marketing terms.
Meet Justin Lewis ↗From plan to execution

Before we get started
We define the scope with you before work begins. Here are a few things business owners often ask.
One on One Business Consulting is with Justin Lewis, founder and owner of Business Optimizer.
The initial call helps us understand your needs and discuss a next step. Any ongoing consulting scope and cost are agreed separately.
Keep exploring
Explore real website case studies and the business context behind them.

Builders · Walnut Creek, CA
A digital presence for a California homebuilder, bringing communities, homes, and inquiries together.
Read the case study ↗
Specialty Trades · Fairfield, IA
A custom website that puts windmill installation, restoration, and service expertise front and center.
Read the case study ↗Hear it from the people we work with
Explore feedback from across our review platforms, then see the websites and people behind the work.
Make the next move simple
Share your website, services, and the jobs you want more of. We’ll talk through a practical starting point.
Schedule a presentation ↗Or call (707) 216-2333 ↗